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Do you care about sustainability? Or better yet, do you know the advantages it can bring to you and your business?

The term "sustainability" has gained great notoriety in the market and the media over the last few years. Since then, it has maintained an upward trend and has become one of the main ...

Do you want to know how a large multinational achieved a 352% increase in ROI with Content Marketing? Learn all about it in this post!

We all know that Content Marketing is a reality. After all, according to the Content Trends 2017 survey , almost 60% of companies intend to adopt this strategy ...

Comfort is a risk, too much of a good thing is bad, and in everything else you can be remarkable or invisible. Learn the main lessons that Seth Godin brings in his book "Purple Cow".

Imagine if you find a purple cow grazing while traveling on vacation.

What would you do?

First of all, I imagine ...

Want to learn how to use Google Analytics once and for all? Check out our complete guide and succeed with your metrics!

Before we get into the practical part of how to use the tool, it is important that you better understand what Google Analytics is.

GA is an online data analysis platform from ...

Learn here some of the particularities of scientific articles and how to write a quality article!

The scientific article has a very different objective from the common article. Although both bring relevant information, the former has the mission of presenting something new for people's knowledge in ...

Marketing works like a big cog, where one strategy is supported by another so that each one strengthens the other. This is exactly how email marketing works with ecommerce.

To sell, it is necessary to use all the possible strategies that a marketing professional can implement to attract more sales ...

The Mystery Shopper is a professional hired to measure the quality of customer service in a company. Whether in a digital company or in a physical store, their role is to carry out actions that a common customer would take to find out where the consumer experience can be improved.

Have you ever ...

There is an eternal debate about how much technology brings people closer or further away. After all, the Internet only enhances behaviors that already existed, and brands need to deal with that.

On social media, which is among the environments where freedom of expression dominates the web, this is ...

Mind mapping is a tool that helps you create plans for your ideas, generate associations between different pieces of information easily, and guide your thinking whenever it is difficult to organize it.

The process of learning and planning in any task can be more complicated than it seems, since the ...

What's the point of having a lot of visitors to your blog if the vast majority don't interact or convert?

The answer is: it doesn't help. In order for visits to become conversions, you need to attract more MQLs.

Don't know what that is? Don't worry, in this post we will tell you what an MQL is ...