In this case, 16 YouTubers from gastronomic channels competed to see who could answer a simple question:
The competition generated a lot of publicity for Coca-Cola, through quality content published on some of the main YouTube channels.
What can we learn from this lesson? Events can also be a good way to hong kong whatsapp mobile phone number list promote quality content, and influencers are a great help in this.
3. Hubspot
Hubspot is one of the largest digital marketing companies in the world, with marketing, sales, and CRM solutions to integrate it all.
And much of the success is due to Inbound Marketing techniques . The company uses the same techniques on its website that it teaches to others.
Blogs, which are a reference in the market, are far from being the only channels for company content: tools, templates, research and online courses are also included. This shows that content is important for building a brand.
4. Nike
Nike's content marketing approach is a bit different from traditional marketing. Instead of producing content through a blog, the company operates notably through social media.
We can draw two lessons from Nike: the first is that content marketing is not just about having a blog and the second is that segmentation is essential in an overall strategy.
5. GOV.UK
GOV.UK is the UK government's website, which has undergone a complete transformation in recent years and deserves praise for it.
Imagine the difficulty of having a single site to answer questions and solve problems for the populations of five countries.
Because this is what GOV.UK is all about: creating a seamless digital experience to make life as easy as possible for citizens.
To accomplish this mission, the government would not only have to go further to develop efficient digital services, but also be able to attract the public.
The solution to this was to produce a lot, but a lot of content from the 103 blogs that make up the site.
Blogs that revolve around issues ranging from design and accessibility to digital inclusion, in simple language that is accessible to the public.
What can be learned from this? Even in serious and complex organizations, such as government, it is possible to create a light content strategy and manage engagement with the public.
6. Salesforce
Salesforce, the company that owns the world's number one CRM, also has great authority when it comes to content marketing.
With a wide variety of products, ranging from small business to software solutions geared toward large corporations, Salesforce requires extensive marketing work.
And the same diversity of products will be applied to the content in order to reach each person and generate results.
To that end, Salesforce has, in addition to its main blog, more than 30,000 followers on the medium, one of the largest blogging platforms today.
