Having a loyal business contact with your brand will greatly increase your credibility and give you greater presence in the market.
Designing the strategy alone is not enough. It is also essential to ensure that it is viable and achievable for your company.
Here we are not only referring to economic factors, but also issues iraq whatsapp mobile phone number list of logistics, resources, personnel, time and many more.
A good alternative to achieve this is to base yourself on SMART objectives (Specific, Measurable, Achievable, Realistic and Time-bound). This will ensure that your efforts are properly channelled.
Negotiation and Approval
Just as the strategy was designed in a multidisciplinary manner by several areas, it is necessary for it to be approved by all of them, or failing that, by the company's management.
A deeper analysis of each of the strategy's points, and seen from various perspectives, will allow you to modify and optimize it .
This will allow you to reach a consensus among all the areas and departments involved and implement an action plan approved at several levels.
Project execution
At this point we have already reached the execution of the project, from which various areas of the company will benefit and be involved.
However, it is important to mention that this is where the work of the Business Development Manager ends . Therefore, its execution will be the responsibility of the sales and marketing team and each of the departments involved.
Later, once the results are in, we will start the process again, in order to make the necessary changes and adaptations to optimize the strategy.
Business Development: Functions
As we have already mentioned, it is common for the functions of a Business Developer to be confused with those of Marketing or Sales. But it is important to highlight the differences.
Business Development includes the functions of designing, planning and projecting the marketing strategies for the company's products and services.
In this sense, he will be the one who will provide the bases on which the other departments involved in sales and marketing will work. And then he will be able to have the necessary information to optimize the initial strategy in order to improve results.
This means that you will also have to channel the approaches and needs of each of the company's areas and departments in order to respond appropriately. Working together among all components is essential.
Apart from this, there are also certain specific points that the Business Developer and his entire team should focus on. Some of them are:
Identify opportunities
Not only do we need to identify them, but we also need to make the most of them. In order to lead the company towards improved results and product marketing, it is vital to take advantage of each impulse.
Generate new opportunities
If the environment becomes complicated, Business Development will have to provide new fields and plans of action. To do so, there must be extensive knowledge of the market in which the strategy will be applied.
