Important points for insurance agencies when implementing a CRM system

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This article will focus on the insurance industry, but for more information on how to proceed with CRM measures, please also refer to the blog post " How do you proceed with CRM measures? Recommended specific measures and key points for success explained with examples! " The rate of increase in the number of new subscribers is slowing The insurance industry is seeing a slowdown in the increase in the number of new policyholders. According to a 2021 survey by the Life Insurance Association of Japan , the number of new individual insurance contracts has increased since 2020, but has not yet reached the peak level of the past five years.


Trends in the number of new policies for individual uruguay telegram database insurance by type* (Source) The Life Insurance Association of Japan | Created based on p.4 of Life Insurance Trends 2022 Edition In addition, the number of new contracts for group insurance introduced by companies and other organizations is decreasing year by year. Incidentally, the "aggregated number of insured persons" in the graph below refers to the number of insured persons after adjusting for overlaps in joint underwriting contracts by multiple companies.


Trends in new group insurance policies* (Source) The Life Insurance Association of Japan | Created based on p.15 of Life Insurance Trends 2022 Edition Furthermore , according to an announcement by the Ministry of Internal Affairs and Communications , the number of contracts held by Japan Post Insurance, which boasts a large share of Japan's insurance industry, is also decreasing (although these are not new contracts). (Japan Post Insurance) Contract Status - In-force Contract Training -* (Source) Japan Post Insurance Co.