Sep 16, 22 | 3 min read
Apple uses interactive content
Reading time: 4 minutes
Apple… you either love it or hate it. But you can’t deny that they keep up with current marketing trends. The company has always expressed itself with memorable campaigns, not just with messages, colors and images, but with the entire offline and online experience.
On September 7, the California-based company held a major event to announce its new iPhone 14 models , the Apple Watch 8, the second generation of Airpods Pro, and other products.
To increase awareness and improve the user list of sweden consumer email experience, Apple launched a full interactive online experience for each new device .
You may know that interactive content is one of the latest formats and it delivers amazing results by generating more engagement, making information more accessible and increasing conversion chances, so let’s see how Apple is doing it.
Apple's interactive experience
The interactive homepage is packed with resources for the user to really engage with the content and, of course, learn all about the devices featured. Let’s look at these resources in detail below.
Show color options:
There is no need to open a new page or open new images to see all the options. By adding hidden images or cards to reveal, you can encourage the user to discover new possibilities.
On the iPhone page, simply click on the color you want to view.
Videos
Apple has combined short texts and beautiful videos with valuable information or examples to deliver content that is interesting to watch and at the same time conveys the desired message. With interactive pages, it is also possible to show examples, demonstrations and case studies, just as Apple did with the new camera system.
Interactive Infographics
Interactive infographics are everywhere on Apple's pages. They help capture the audience's attention with easily digestible content, especially when it comes to complex data and information.
By delivering rich and detailed content, an infographic will not only keep people engaged and help them understand what you are willing to share. It will also help with comparisons, as infographics can create visual differentiation between brands and features, while also being nourished with high-value content.
Animations
Animations aren't just beautiful, they also guide your audience through your content and help them take action. At the same time, they direct their attention to where you want them to be on the page and highlight the information being displayed.
CTA
Just like any other content, you can add CTAs (calls to action) in interactive pieces and encourage readers to make a purchase, for example. Apple explores this and invites people to learn more about the products, in-depth videos, and order their devices online. Let your imagination run wild and add CTAs where the content connects with the offer!
Interaction makes it better
Ok! iPhones look beautiful, watches and airpods look amazing, but what's most striking is how the content is delivered.
Apple's marketing campaigns are beautiful, and the use of interactive experiences makes them even more valuable. They can showcase all the features their devices have and create a narrative that draws the user in and makes them want to buy the product.
This is what interactive content is all about: attracting, engaging and converting much more.
Do you want to know how to create your own interactive content for your business? Click here and find out how !
Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!
