Getting to know the Google RCS format
Firstly, the increase in text capacity is striking, from 160 characters in the el salvador whatsapp number data 5 million case of SMS to 8000 for RCS , which allows for expanded communication with the customer and the offering of valuable content that helps to delight and build loyalty.
In addition, RCS allows you to send messages offline, not only with text: it also offers the possibility of sending and receiving other content, such as high-quality images and videos, GIFs, audios and making video calls, among other possibilities.
Companies of all kinds will thus be able to include this new instant messaging standard in their marketing strategies, with the aim of improving interactions with their customers and achieving much more conversational, fluid and natural communication that will enhance the positioning of a brand among its public.
