How to Start Lead Generation

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Key Differences Between B2C and B2B Lead Generation
Feature B2C B2B
Customer Type Regular people Businesses or professionals
Buying Decision Fast and emotional Slow and logical
Lead Value Low to medium Medium to high
Sales Time Short Long
Channels Used Facebook, Instagram, Google fax lists Ads LinkedIn, Email, Webinars
Offer Type Discounts, gifts, contests Free tools, guides, demos

Here are some steps for both B2C and B2B lead generation. Follow these to get leads faster.

Step 1: Know Your Audience
Are they people or companies? What do they need? What problem do you solve?

Step 2: Create a Good Offer
Make something useful. Give value. In exchange, collect email or phone details.

Step 3: Choose the Right Platform
For B2C, use Facebook, Instagram, or YouTube. For B2B, use LinkedIn, Google, or email.

Step 4: Use Lead Forms
Add simple forms on your website. Or use lead generation tools on social media platforms.

Step 5: Follow Up Quickly
Send a message, call, or email the lead fast. This increases your chance of a sale.