and goal are not clear, it will lead to a mismatch in perspective between the production side and the ordering side.
Point 2. Communicate your main customers (target)
This is also related to the purpose and goal, but be sure to communicate to the production side the users (target image)
you will be directing to the pakistan phone number library LP you are about to create . The production side will optimize the design and content to suit the target after recognizing the main target of the promotion and the users who are expected to visit the LP from what advertising menu. It is difficult to create and design content with a vague target image, and if you create a structure or design without information about the target, misunderstandings are likely to occur. This is also related to the tone and manner of the design, so it is better to communicate as much detail as possible.
Point 3: Communicate benchmarks (competitors)
It is a good idea to inform the creators of competing companies and services about this LP . You may be able to get hints from what your competitors have incorporated into their LPs and service sites, and if your company misses out on something that your competitors consider killer content, your LP may appear inferior. On the other hand, if your content or design is too similar to your competitors', it will not show the differences in your company's merits and advantages, so make sure to reflect your company's unique strengths and features.
Point 4. Communicate essential features and content up front
Be sure to communicate the essential content and functions for the LP (for example, product information, test monials, calls to action, etc.) to the designer, director, or other production team from the beginning. By communicating this from the beginning, you can consider the placement and movement from the design stage. It is not impossible to add it later, but it is easier for the production team to balance the whole and clarify the points you want to emphasize if you anticipate it from the beginning rather than adding it on.
Point 5. Make efforts to communicate the design image
Try to share the client 's vision and preferences for the LP design . There are cases where the client says "Leave the design to us," but even so, it seems that in reality, they often have a certain image of the design. Even
if you don't clearly verbalize it, it is easier to share your design by looking at samples that are close to your image or the LPs of the aforementioned competitors and saying things like "●●'s LP is easy to understand" or "▲▲'s LP has a nice atmosphere." Some designs take time to revise, so it's a good idea to communicate your design preferences at the beginning.
