Criteria are often established and studies are carried out to analyse ivory coast phone number list the reliability of databases. These undergo a high number of changes due to the current market situation and deteriorate by up to 3% every hour, making them less effective and full of errors, which leads to the failure of any marketing-led campaign.
Department rotations, sick leave, EREs, bankruptcy proceedings, closures or outsourcing of services are the main reasons for increases in the bounce rate, non-openings and ultimately the failure of many mailing campaigns.
It is necessary to carry out a series of periodic actions to guarantee the integrity and consistency of the data of the people to whom we want to direct our campaigns. If we do not do so, we put at risk:
The performance of the organization.
The ROI of marketing business.
Lead management policies.
Company information and contact details.
Ability to reach decision-makers on time.
The ability to deliver information.
The quality and qualification of the Lead.
These impacts have repercussions throughout the organization, but above all they affect marketing and Lead Generation policies , which are the key to maintaining business, sales pipeline and generating new prospects or future clients. There are plenty of reasons to implement policies or actions for data purification , maintenance, refreshment and validation .
First of all, you just have to start by deduplicating fields and companies, either because you have several contacts, have changed names or because of typing errors, and from there, start mailing and telemarketing actions to corroborate the veracity of the data.
Another common practice is to take advantage of data policy mailings to remove from the database all those people who do not wish to be included in our communications list or who do not give us permission to send them commercial communications.
