To sell, it is necessary to use all the possible strategies that a marketing professional can implement to attract more sales.
Now, how to know which are the main strategies that will make email marketing the best ally for an e-commerce? We will show you right here.
Cart Recovery
A practice that the most recognized e-commerce companies carry malaysia email list 2.6 million contact leads out is cart recovery. It happens that many times a person may be filling their shopping cart on your website and for some reason they abandon it and the shopping cart is left half full.
It is a shame to lose a customer who seemed convinced to buy what he had ordered. If this happens, the shopping cart will remain on the page without payment being made; it is then time to reactivate the cart.
What is it about? When a person is making a purchase, many factors can influence the completion of the purchase. Regardless of what happened, some products have been left in the shopping cart. Some studies indicate that the main reason why a shopping cart is abandoned is due to the cost of shipping the order, which is why companies focus on making attractive promotions, for example, you can offer free shipping when you accumulate a certain number of purchases.
Cart reactivation attempts to send the customer a link directly to resume the purchase at a later time when they log in. Through an email marketing platform, you can carry out this type of follow-up automatically based on the user's web behavior with all the characteristics of the item they added but have not yet made the payment.
It is a way to attract the attention of those who could already be considered your clients; it is an excellent bet, nowadays there are more companies that are concerned about attracting new clients, but they forget to keep those who have already demonstrated loyalty for some time.
Demonstration of importance
The reason for a company's existence is its customers; a company lives and thinks for them and keeping them happy is a way of showing how much they matter.
Many companies use customer data to boost this measure; through a personalized message via email, some companies have chosen to congratulate their customers on their birthday and in some cases decide to reward them with a unique and special offer, for example a 50% discount on merchandise. This could be an excellent gift for any birthday boy or girl.
In this case, email marketing automation plays an important role ; it is physically impossible for one person to send the number of emails needed to reach a significant audience.
It's a matter of probability, the more emails you add to your list, the greater the possibility that your customers will be interested in your product via email as long as you personalize the content and segment your customers according to their sex, age, purchase amount or location but above all by the tastes and preferences of your products.
They will undoubtedly be grateful; in 2015, the Direct Marketing Association stated that for every dollar invested in email marketing, up to 38 dollars are obtained, a figure that is not insignificant, especially considering the reduced investment.
