Cold email sequence for digital marketing with dynamic landing page
Posted: Wed Dec 04, 2024 3:35 am
Regardless of the audience you’re targeting (startups, brick and mortar stores, on-premise service businesses), this email outreach template can easily be adapted to many different use cases and email marketing strategies.
Cold email template for digital marketing services
This cold email template consists of 2 steps, and the second step comes with a fun addition.
__wf_reserved_inherit
Let’s break down the audience first.
When it comes to digital marketing pitch, there are literally two pillar goals under which you can group your services in… at least if you ask me:
Marketing a.k.a. brand -> Social Media, PR, content, website, reviews etc.
Sales a.k.a. revenue -> Email, SEO, Ads, links, affiliates, partnerships etc.
In this case, you’d have to focus on results as local businesses most likely won’t have the patience nor money to wait for months and they expect to see fast results in revenue.
A smart approach is to offer a discounted package for a lot of work armenia phone number list you’ll be putting in. Until you get first meaningful results for your client of course. Then, it all becomes worth it.
To sum it up, the target buyer persona in this case expects quicker sort of results and will judge you based on your capability to bring them.
Desired outcomes, expectations and the budget will depend on the type of business you’re aiming to close, location they’re operating in and how profitable are they.
How does this help us craft our emails?
Email template for selling digital marketing services
For the first digital marketing email pitch, my game plan looks something like:
1) Make sure the copy triggers their most wanted desire (e.g. Ice Cream shop ranking high on Google). Connect it with revenue directly or indirectly.
2) Illustrate that desire with a personalized image.
3) Create a quick loom video introducing yourself and outlining the plan. A generic video, without 1-on-1 personalization, made for local businesses needing SEO.
In short, I’m battling to get a positive reply right then and there, but by getting their attention first.
If I’m certain that they desire SEO (I’ve done my research and have segmented leads properly), I’m going to make an email pitch about that.
Once I have their attention, I’ll give them a link where I walk them through the process and show them I know what has to be done. Make them realize it will be difficult to generate more revenue without ranking well or without good reviews.
After that, I’m expecting a reply.
In case I come out empty-handed, the follow-up is next.
In the follow-up email, all I’m gonna do is remind them I’m the man for the job by leveraging:
1) Clickable personalized video thumbnail
__wf_reserved_inherit
2) New loom video (go more into depth than width. E.g. compare them with their competitors or talk about specific SEO aspects important to them)
3) Play the dynamic landing page (embed video + my lemcal URL)
The important thing to remember is that some of them won’t be interested in what I’m selling, while others will… but either forgot to reply on my first digital marketing email pitch or need a little more persuasion.
Precisely why I’m sending a more contextual video that puts more pressure on why they need me. Plus, I’m establishing a connection which is super important and building my credibility as an SEO expert.
Before I show you the idea with the dynamic landing page, let’s take a look at how these outreach templates roll.
Cold email template for digital marketing services
This cold email template consists of 2 steps, and the second step comes with a fun addition.
__wf_reserved_inherit
Let’s break down the audience first.
When it comes to digital marketing pitch, there are literally two pillar goals under which you can group your services in… at least if you ask me:
Marketing a.k.a. brand -> Social Media, PR, content, website, reviews etc.
Sales a.k.a. revenue -> Email, SEO, Ads, links, affiliates, partnerships etc.
In this case, you’d have to focus on results as local businesses most likely won’t have the patience nor money to wait for months and they expect to see fast results in revenue.
A smart approach is to offer a discounted package for a lot of work armenia phone number list you’ll be putting in. Until you get first meaningful results for your client of course. Then, it all becomes worth it.
To sum it up, the target buyer persona in this case expects quicker sort of results and will judge you based on your capability to bring them.
Desired outcomes, expectations and the budget will depend on the type of business you’re aiming to close, location they’re operating in and how profitable are they.
How does this help us craft our emails?
Email template for selling digital marketing services
For the first digital marketing email pitch, my game plan looks something like:
1) Make sure the copy triggers their most wanted desire (e.g. Ice Cream shop ranking high on Google). Connect it with revenue directly or indirectly.
2) Illustrate that desire with a personalized image.
3) Create a quick loom video introducing yourself and outlining the plan. A generic video, without 1-on-1 personalization, made for local businesses needing SEO.
In short, I’m battling to get a positive reply right then and there, but by getting their attention first.
If I’m certain that they desire SEO (I’ve done my research and have segmented leads properly), I’m going to make an email pitch about that.
Once I have their attention, I’ll give them a link where I walk them through the process and show them I know what has to be done. Make them realize it will be difficult to generate more revenue without ranking well or without good reviews.
After that, I’m expecting a reply.
In case I come out empty-handed, the follow-up is next.
In the follow-up email, all I’m gonna do is remind them I’m the man for the job by leveraging:
1) Clickable personalized video thumbnail
__wf_reserved_inherit
2) New loom video (go more into depth than width. E.g. compare them with their competitors or talk about specific SEO aspects important to them)
3) Play the dynamic landing page (embed video + my lemcal URL)
The important thing to remember is that some of them won’t be interested in what I’m selling, while others will… but either forgot to reply on my first digital marketing email pitch or need a little more persuasion.
Precisely why I’m sending a more contextual video that puts more pressure on why they need me. Plus, I’m establishing a connection which is super important and building my credibility as an SEO expert.
Before I show you the idea with the dynamic landing page, let’s take a look at how these outreach templates roll.