That is why I am going to tell you 5 of the possible definitions of Content Marketing, so that you can understand what it is about.
1. Less formal definition of Content Marketing: Content marketing consists of managing and administering the medium, instead of renting it through advertising.
It is a marketing process to attract and retain consumers by creating and curating greece whatsapp mobile phone number list content, constantly and consistently, in order to change or improve consumer behavior.
2. Content marketing or content marketing in a nutshell: Traditional marketing and advertising are about telling the world that you are a rock star. Content marketing is about showing the world that you are one.
3. Content Marketing, According to the Pros: Content marketing is all about giving your audience the web content they're looking for. It's an effective combination of creating, curating, and syndicating content.
4. It is the process of developing and sharing valuable content to target a specific audience with the goal of gaining new customers and, in turn, increasing the loyalty of current customers to the brand.
5. Definition of Content Marketing, to convince those who do not believe in it : Your clients do not care about you, your products, your services, they are only interested in themselves, what they want, their needs.
Content marketing is all about creating interesting information for your customers, so they will ultimately pay attention to you.
Now, in the trend based on content creation , there are various aspects that you must consider to fine-tune your strategy.
Users already have all the tools to avoid advertising they don't want to pay attention to, but it can be yours if you offer them quality content.
Telling a Good Story: The Key to Content Marketing
Telling a good story is a key factor for Content Marketing. The premise is to offer content that informs, educates or entertains the user .
It is about “hooking” the reader or viewer by working on the narrative. The way you tell the story is fundamental: it must be pleasant, dynamic, entertaining . It is also important that you offer solutions and useful advice, that is, provide value to the audience.
Telling a story aims to inform, educate and entertain the user #content
Content Marketing Objectives
1. Generate Engagement
One of the objectives of content marketing is to attract the user's attention with quality material. That is, to offer content that interests them and provides them with value.
In other words, you must get your potential client interested in the content your brand produces and feel identified with it .
To achieve the goal of generating engagement , it is extremely important that you are clear about who your client is. In addition, you must know what their characteristics, preferences, and interests are and, based on these, generate a buyer persona.
2. Position your brand as a reference
Through content marketing you can get consumers to identify your brand from the rest of the competition.
Positioning your brand as a reference in the topic that interests your audience is another objective of content marketing. To do this, use metrics such as reading time or bounce rate.
