Content marketing for your emails: 6 content curation tools
Posted: Wed Dec 04, 2024 5:55 am
Yes, ladies and gentlemen. Email design is a very important element in email marketing and, in some cases, even a determining factor. However, we must not forget that the content of the email is another key element and that one without the other is nothing.
In this post we are going to talk about content marketing applied to email marketing. This technique, which has become especially fashionable in recent years, has been with us for more than 10 years, when Joe Pulizzi defined content marketing as “a marketing technique for creating and distributing relevant and valuable content to attract, acquire and draw the attention of a well-defined target audience, with the aim of encouraging them to become future customers.”
Getting users to open our emails is a great achievement. Getting them to read france mobile phone number list them is too. But if what they read is not what they expected to receive or does not live up to their expectations, all efforts are in vain. So… why not apply the rigor that content marketing requires to the creation of content in email marketing?
Content marketing is not just about creating content, but about creating content that accompanies the customer journey. In other words, in the case of email marketing, content marketing means offering the user the content they need at all times , from the moment they receive the welcome email until they make a purchase. At this point, it is important to talk about segmentation and personalization. Content marketing is based precisely on that, on offering each of these segments personalized content that meets and satisfies their different needs.
It is important to keep in mind that it is not always easy to find the right content. Content that is quality, varied, but also original. For this reason, using content curation tools to create the content for our email marketing campaigns will make our copywriter's job easier.
What purpose will these tools serve? To create quality content based on rigorous sources, to create varied content by selecting different sources that can provide us with more insight, and finally, to create original content and give a twist to existing information.
In this post we are going to talk about content marketing applied to email marketing. This technique, which has become especially fashionable in recent years, has been with us for more than 10 years, when Joe Pulizzi defined content marketing as “a marketing technique for creating and distributing relevant and valuable content to attract, acquire and draw the attention of a well-defined target audience, with the aim of encouraging them to become future customers.”
Getting users to open our emails is a great achievement. Getting them to read france mobile phone number list them is too. But if what they read is not what they expected to receive or does not live up to their expectations, all efforts are in vain. So… why not apply the rigor that content marketing requires to the creation of content in email marketing?
Content marketing is not just about creating content, but about creating content that accompanies the customer journey. In other words, in the case of email marketing, content marketing means offering the user the content they need at all times , from the moment they receive the welcome email until they make a purchase. At this point, it is important to talk about segmentation and personalization. Content marketing is based precisely on that, on offering each of these segments personalized content that meets and satisfies their different needs.
It is important to keep in mind that it is not always easy to find the right content. Content that is quality, varied, but also original. For this reason, using content curation tools to create the content for our email marketing campaigns will make our copywriter's job easier.
What purpose will these tools serve? To create quality content based on rigorous sources, to create varied content by selecting different sources that can provide us with more insight, and finally, to create original content and give a twist to existing information.