Business digitalization in marketing and sales
Posted: Wed Dec 04, 2024 5:57 am
What is digitalization in marketing?
Digitalization in marketing is the implementation of procedures and tools that allow the automation of marketing processes that cover all areas. From the automated sending of information appropriate to a contact's profile at the right time, to the preparation of real-time performance reports.
Digitizing the marketing department means that humans do not perform any tasks that can be automated. And these tasks are much more numerous than is often thought.
How to carry out digital transformation?
In order to carry out digital transformation, it is essential to audit all the tasks carried out in each department, select those that can be digitized, and implement the tools that carry out these tasks automatically.
How to achieve digital transformation in marketing?
After the audit and implementation of the tools we mentioned bulgaria business email list in the previous point, achieving digital transformation in marketing depends exclusively on the attitude of the people who work in the department and their superiors.
Digital transformation means, as the name suggests, completely transforming the way we work. The entire team must be involved, convinced and proactive . Otherwise, the digital transformation will fail.
What is sales digitalization?
Sales digitalization is the process by which the sales team has valuable information in real time when contacting a potential client.
This process is called lead qualification, and it saves teams a lot of time spent dealing with unqualified leads. It also means that sales teams have the technological resources to automate a large number of actions that they normally perform manually.
How to digitize sales?
The answer is practically the same as in the case of the marketing department: audit tasks and implement tools that allow them to be automated.
What is the key to the digitalization process in marketing and sales?
Without a doubt, the key to the digitalization process in marketing and sales is to achieve the alignment of both departments towards the same objectives . This means working by permanently sharing information between both departments that mutually feed off of data that allows for the optimization of both marketing and sales processes. You will find a good example in the article Internet advertising aligned with the Sales department in which we explain how this alignment works, and its beneficial effects, in relation to digital advertising.
If you want more information, we recommend reading these articles:
The solution for the digital transformation of your company's Marketing and Sales departments .
Digitalization of the company: also marketing and sales .
Guide to digital transformation in the company: marketing and sales .
Marketing automation and digital transformation .
Inbound Marketing as a digital transformation strategy .
Digitalization in marketing is the implementation of procedures and tools that allow the automation of marketing processes that cover all areas. From the automated sending of information appropriate to a contact's profile at the right time, to the preparation of real-time performance reports.
Digitizing the marketing department means that humans do not perform any tasks that can be automated. And these tasks are much more numerous than is often thought.
How to carry out digital transformation?
In order to carry out digital transformation, it is essential to audit all the tasks carried out in each department, select those that can be digitized, and implement the tools that carry out these tasks automatically.
How to achieve digital transformation in marketing?
After the audit and implementation of the tools we mentioned bulgaria business email list in the previous point, achieving digital transformation in marketing depends exclusively on the attitude of the people who work in the department and their superiors.
Digital transformation means, as the name suggests, completely transforming the way we work. The entire team must be involved, convinced and proactive . Otherwise, the digital transformation will fail.
What is sales digitalization?
Sales digitalization is the process by which the sales team has valuable information in real time when contacting a potential client.
This process is called lead qualification, and it saves teams a lot of time spent dealing with unqualified leads. It also means that sales teams have the technological resources to automate a large number of actions that they normally perform manually.
How to digitize sales?
The answer is practically the same as in the case of the marketing department: audit tasks and implement tools that allow them to be automated.
What is the key to the digitalization process in marketing and sales?
Without a doubt, the key to the digitalization process in marketing and sales is to achieve the alignment of both departments towards the same objectives . This means working by permanently sharing information between both departments that mutually feed off of data that allows for the optimization of both marketing and sales processes. You will find a good example in the article Internet advertising aligned with the Sales department in which we explain how this alignment works, and its beneficial effects, in relation to digital advertising.
If you want more information, we recommend reading these articles:
The solution for the digital transformation of your company's Marketing and Sales departments .
Digitalization of the company: also marketing and sales .
Guide to digital transformation in the company: marketing and sales .
Marketing automation and digital transformation .
Inbound Marketing as a digital transformation strategy .