With the characteristics that this type of content has, you are adding points to the fulfillment of the objectives of your content marketing strategy , remember that its premise is to offer quality content.
2. Videos
You already know that telling a story is one of the keys and objectives of content marketing and, in terms of format, video is the ideal medium to do so. This is because audiovisual content allows for a wide variety of resources, from words to images, sounds, effects.
While it is true that it requires another budget and work team, the effectiveness that video maintains in relation to the user makes it worth investing in . This type of format allows you to play narratively, be creative without limits, and tell the story you want.
3. Blog posts
Blogs and written content remain an essential part of content creation. Blog posts are effective for promoting lists or tips with solutions and interesting material for the user.
In turn, these posts allow you to share an infographic or video with the possibility of adding something more, an explanation or data that was left out and can provide value to the reader.
4. E-books
The e-book is a very useful format for developing your own research that is more iran whatsapp mobile phone number list extensive than what can be expressed in a blog article.
This type of content is effective because you can offer it for free and generate a large number of leads by downloading it, considering that you are offering more detailed and valuable information than a blog post, so you would be fulfilling one of the objectives of content marketing.
5.
Although social media is a medium or platform, it has a direct relationship with the format your content adopts, as it is increasingly considered when defining the type of brand production.
Social networks have become so important that content is thought of in terms of its publication on them.
Users are hyperconnected, participating simultaneously on various platforms. Therefore, you must be alert and make your brand known on those that you consider most important or used by your target audience.
6. Product descriptions
If your brand has an eCommerce store and offers products, you can create original and creative descriptions.
The key to this format is to show the customer all the features, functionalities and details of the products you sell at the moment the user is in the purchasing mood.
Remember, the more information the user has about the product, the more likely they will be to make a purchase decision when they are on your product page and the higher your eCommerce conversion rate will be.
Why should you implement Content Marketing?
There are more than one reason why it is advisable to incorporate a strategy based on content marketing. Display no longer captures users' attention in the same way.
The idea of getting clients without having to go out and look for them is the main reason for using this approach. What are the major advantages?
1. Expand your brand
The ability to reach users by providing them with value and solutions with original and compelling content is the key to getting them to become customers.
