All the potential of artificial intelligence and machine learning to allow you to select and use only the best performing elements and channels for your campaign , be they content, newsletter layouts, forms or behavioral messages , just to name a few.
Every campaign, every message on paper can be a winner and it is often difficult to judge between different variants, between different options of the same, which is the best, the one destined to be more successful.
You cannot let a perception or chance guide the choice, but it is appropriate to test on your audience to understand which version will be adopted as the definitive one.
This is where A/B/X testing can prove to be strategic : we submit two or more different versions of the same element to our audience and evaluate the one that performs best, starting from the data collected.
Blendee Experiments: A/B/X testing on your Experience Manager
Blendee Experiments expands on the many features already present within the Experience Manager and allows you to set up A/B/X tests within the configuration of an experience itself .
All this translates into the possibility list of angola consumer email of testing different elements already within a campaign without it being stopped, modified and restarted.
Let's imagine, for example, that we want to test, within an abandoned cart experience, two different emails and two different behavioral messages .
With Blendee Experiments, it is possible to insert the two variants of both elements within the experience: it will be the platform itself that, once the test is concluded, will keep the experience active with the elements that performed best .
Variants of the same element (for example a newsletter template ) but not only: Experiments allows you to compare and test different channels .
So let's imagine, in our example, being able to compare not only two email templates but also an email sending with an SMS sending in order to identify the most effective channel on which to direct our campaign.
Many versions, all channels: Experiments is a strategic feature for creating successful campaigns!
A/B/X testing: two ways to be more effective
Blendee Experiments allows the user to select two different test execution modes: automatic mode and manual mode .
If, in the case of automatic mode, it is sufficient to simply select the metric for which to judge an element/channel to be more performing than another, in manual mode it is possible to go into more detail and evaluate various options such as:
