How Sensory Marketing can help boost your sales

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Creativity, personalization, enriching experiences, loyalty through stimuli. We dare say that these are the best terms and the pillars of what constitutes Sensory Marketing .

Have you ever stopped to think that your sales can reach a new level simply by exploring the 5 human senses ? Find out more below!

What is Sensory Marketing?
Sensory Marketing is when you are walking down the street, near a bakery, and you smell the irresistible smell of freshly baked bread. It is when you are in a waiting room in a comfortable place and have water, coffee or even a snack at your disposal while you wait for your turn to be served. Do you get the idea? Sensory Marketing may already be part of your strategy and you haven't even realized it! But you can do more. Your customers deserve more. Sensory Marketing can help you, through the right stimuli, to attract the attention and curiosity of your audience . And it doesn't stop there, it can also be responsible for ensuring that your audience has a good memory when closing a deal with your company .


And do you know why all of this is important? Because chinese america data around 89% of Brazilians say that experiences impact their purchasing decisions . Therefore, to stand out and be relevant, creativity and personalization are necessary . The focus should no longer be limited to visuals, such as the arrangement of products on a shelf or exclusively the creative of an ad. After all, your potential customer's purchasing experience is more intense and complex than that.

See below how touch, smell, taste, sight and hearing enable you to provide an even more genuine and differentiated experience for your customers:

The 5 sensory elements in sales
So far, you have understood the need to innovate using the 5 senses to ensure that your sales are boosted. However, you may be wondering how to actually achieve this goal, right? After all, how can you awaken the desire to buy through stimuli? How can you generate impulse , need , desire , and well-being in people in an unparalleled and different way for each one? Learn more now:

Vision
Vision is one of, if not the most important sense to explore . After all, a strong and representative visual identity is essential to attract the public's attention. And colors, in this case, make all the difference. McDonald's , Coca-Cola and Nubank are great examples of this. It is no wonder that many entrepreneurs give special focus to this type of stimulus.

But you can explore vision beyond your brand's visual identity. The beauty of your business , whether physical or virtual, also counts a lot. This applies to the arrangement of furniture, shop windows, decoration, and even the harmonization of posts on your Instagram feed. After all, we know how much the first impression , of everything, makes a huge difference to the impression we have of things.

Smell
You'd be lying if you said you've never made a decision based solely on emotion . There are situations in which you don't even need to purchase a product/service, but if your emotional memory is affected, it seems like it becomes a MUST to make the purchase. And one of the human body's senses that provides this with total mastery is smell . Imagine if a customer buys a t-shirt from your store and it smells fresh? You win them over not only with the product itself, but with the experience you provide them. And the result of this is loyalty . Thinking about aromas and fragrances, combined with your brand's visual identity, generates a much stronger representation and positioning . It's the little things, the details, that can make your audience remember you and not your competition.