Customer information can be used in a wider range of ways by integrating systems

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The open rate of the scenario email was 51.9%, and the click rate of the URL link was 17.7%. The click rate of the seminar archive address was also high at 32.7%. In this way, the email delivery function built into the CRM system is ideal for approaching customers according to their responses. Please refer to the following article for examples of the company's CRM system implementation, including examples of using step emails with the CRM system.


[Case Study] First scenario delivery. What is BtoB nurturing ukraine telegram database that exceeded 50% open rate? [Case Study] First scenario delivery. What is BtoB nurturing that exceeded 50% open rate? [BtoB] Sysmex Corporation Case Study [BtoB] Sysmex Corporation Case Study Source: Sysmex Corporation Sysmex Corporation is known as a leading company in the sample testing business, providing solutions to 190 countries around the world. The company also holds academic seminars on a regular basis, and introduced a collaboration package between the CRM system "Synergy!" and the video platform "J-Stream Equipmedia" to support seminar management and marketing activities.


<Company profile> Company name Sysmex Corporation Industry Electrical Equipment Number of Employees 3,148 (as of March 2023) Reasons for introducing a CRM system Every year, the company holds the "Sysmex Academic Seminar," which attracts 1,000 to 2,000 people, to provide the latest information to doctors, researchers, and medical students. However, the Academic Information Department had a mixture of customer data and email distribution methods, and there was a lack of consistency between the newsletter distribution list and the seminar participant list.