Measuring the effectiveness of measures

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In most cases, DM is sent to customers who have used a product or service in the past, or to registered members. Even now, when sales promotion is carried out using SNS and LINE in addition to e-mail newsletters, the need for direct mail is still alive and well. Some young customers find direct mail sent in a physical paper format fresh, so it is also used as a tool to differentiate from other companies. Are direct mail messages read more than email newsletters? Uncovering direct mail open rates through an open rate survey There is data that shows that the open rate of direct mail is higher than that of email newsletters.


Here, we will look at the open rate of direct mail usa telegram database based on the "Direct Mail Media Survey 2021" conducted by the Research and Development Committee of the Japan Direct Mail Association. The DM opening rate (reading rate) is about 80%. According to the "Direct Mail Media Survey 2021," the open rate (read rate) of direct mail delivered to households is 67.6%, and the reading rate for direct mail addressed to oneself is 79.5%, both of which are extremely high figures.


The open rate for e-mail newsletters is generally said to be around 20%, so this difference is quite large. People may be more likely to open and read offline direct mail sent by mail than e-mail newsletters sent daily to PCs and smartphones. Call to action rate is 21% According to the same survey, the call-to-action rate for the total number of direct mails addressed to the individual was reported to be 21.0%. This is also a significantly higher rate compared to email newsletters.