3. Use emojis in your subject lines Aren't there many people who are troubled by the subject line of their emails? Based on the open rate verification we have conducted with our clients, we would like to introduce the improvement method that has the most noticeable difference and is highly reproducible. It is "using emojis to make emails stand out from other emails ." In verification with clients, there have been cases where the open rate has continuously improved by 2 points to 3 points .
Of course, there are also meaningful improvements venezuela telegram database such as changing the general number of characters or appealing words, enclosing in [ ], embedding the name, etc. However, these improvement methods are based on the premise that "the subject line is seen and the text is read." On the other hand, as mentioned above, in a mailer that flows like a timeline, the most important point to clear first is to get the subject line to catch the eye.
In order to be found among many subject lines listed, it is not the content but the fact that it stands out in the first place. Therefore, first make it stand out (have it found) with emojis and increase the base open rate. After that, what should we do about the content of the subject line following the emojis? It is more efficient to make improvements in this order. So what kind of emojis should you use? For example , you can choose emojis from Wikipedia , but the selection criteria is whether the emoji stands out.
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