1. Identify the purpose of your webinar Be clear about your purpose for hosting the webinar. Aim to acquire potential customers Proceed to closing Depending on which of the above you are aiming for, the content of the webinar and the follow-up after the webinar will differ. In that case, it is effective to think about the goal image from both the organizer's and the participant's perspectives. As a result of the webinar, if you are the organizer, We received survey results showing high satisfaction from participants.
I was able to understand where the participants' interests vietnam telegram database lay. Information on potential customers was obtained If you are a participant, It was an easy-to-understand webinar. I learned ways of thinking and know-how that I can put into action right away. Even though it was free, the content was comparable to paid courses. Make a plan with these results as your goal. Also, set personas for your webinar participants. A persona is a representation of a user who will use a product or service.
The reason for setting a persona is to prepare content that matches the participants' interests and their level of understanding at the time of joining the webinar. To set a persona, Quantitative information such as age group and occupation Qualitative information such as interests Set these. Note that the persona should not be based on an imaginary image of the customer you expect, but on an actual customer. If you draw an ideal image , you need to be careful because there will be a gap between the actual webinar participants and the content you provide.
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