The messaging uses social proof by referencing those who’ve already given and the amount raised. Meanwhile, the waitlist gives a sense of urgency for those who are yet to donate. Another strategy is to highlight how close you are to your fundraising goal.
4 fundraising email best practices to drive donations
Aside from your email content and design, there are other best practices to bear in mind before hitting send on your fundraising campaign.
Here are some final tips for a top-performing fundraising email:
1. Sort your email list
Before sending your fundraising campaign iceland telephone number data you need a clean email list. This means subscribers are:
Engaged — they regularly open and click your emails
Contacts that don’t fit the above criteria may unsubscribe on receiving your message or mark it as spam. Your emails are also more likely to end up in junk mail and never reach your audience in the first place.
In nonprofit email fundraising, you must also consider if you have the right consent from contacts, i.e. they’ve explicitly agreed to receive your donation requests via email. If not, depending on the local data protection regulation, you can face hefty fines.
2. Personalize your message
Personalization goes beyond using the donor’s first name.
You should use contact information to tailor your fundraising email throughout. One way is to insert unique details, like suggested gift amounts based on previous donations.
Alternatively, you can send a different version of your email to groups within your contact list using a segmentation tool. For example, you could adapt your messaging for:
New donors or supporters
Major donors who’ve made significant gifts to your organization
Regular givers
Different demographics, like age groups
3. Write a killer fundraising email subject line
Your email subject line is the first thing a contact will read from your campaign. So it can be a dealbreaker for your open rate.
