Guilherme Rezende
Nov 4, 22 | 3 min read
New Performance Max Features
Reading time: 3 minutes
Google Ads is rolling out new features for Performance Max campaigns . In addition, the company is sharing a series of best practices with the aim of helping businesses increase their sales this holiday season.
In this post, you will learn about the main Google Ads updates and recommendations so you can improve the performance of your ads.
First, what are Performance Max campaigns?
Performance Max campaigns allow advertisers to use their entire Google Ads placement inventory in a single campaign.
They help marketers deliver results based on conversion goals, driving higher performance and ROI through real-time, cross-channel optimizations and smart bidding.
What are the new features in Performance Max campaigns?
Forecasting the impact of Performance Max with Performance Planner
Previously only available for Search, Shopping, Display, App, Video, and Local, Performance Planner now also supports Performance Max campaigns.
This will give marketers the ability to predict list of suriname consumer email performance and simulate what can happen to their campaigns when adjusting budget, target, CPA, and more.
Asset Group Scheduling
It is now possible to create automated rules for groups of assets. You can, for example, schedule your ads to run at specific times and days you want.
More text assets with a higher number of titles
The number of headlines for your ad tests has now increased from 5 to 15. Great news for getting the most out of your campaigns.
Explanations
In Performance Max campaigns with the online sales objective, you can conveniently identify fluctuations in performance, diagnose issues, and receive recommendations to improve the future performance of your ads.
Own audience insights
You can add data segments as audience signals. This helps Google speed up its automation capabilities to find customers who are more likely to convert.
In the coming weeks, these data segments will be added to your audience insights and will help you better understand the value of your core data and see which customer lists convert best in your campaigns.
Three Best Practices for Performance Max Campaigns This Holiday Season
Before the holiday rush, adjust your Performance Max campaign budgets and ROAS or CPA targets. This will bring greater visibility when consumers are shopping.
If you have a promotion, sale, or event where you want to improve conversion rates in a short period of time, consider using seasonal adjustments.
If your business is promoting a specific product this holiday season, create separate campaigns with their own objectives and budgets.
In other news: To help advertisers better control their campaign metrics and results, Microsoft has just recently launched its import tool focused on Google Ads Performance Max.
Conclusion
Almost a year old, Performance Max campaigns were created to help advertisers increase their conversions using the full range of advertising channels on Google.
According to Google, in 2021, 54% of shoppers used more than five channels to make purchases during the holiday period.
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