will help you decide whether or not to use Search Partners for your company's products and services.
1. Benefits of distributing to search partners
It is possible to deliver panama phone number library ads at a lower CPC than if they were delivered only in Google search results
. By delivering ads at a lower CPC, you may be able to achieve a lower CPA as well.
By expanding the ad delivery target, you can expect an increase in delivery volume
compared to only Google search, and because there are more delivery surfaces, this may also lead to an increase in delivery volume and conversions.
2. Disadvantages of distributing to search partners
Advertisements may be delivered to delivery spaces with low cost-effectiveness.
It depends on the product being delivered, but if ads are delivered to delivery spaces that are not compatible with your company's products, they may not lead to conversions and your CPA may increase.
From the perspective of ad fraud, ads may be displayed in unintended locations.
It is not possible to narrow down or exclude only some of the locations among search partners, and it is possible that your ads may be displayed on unexpected websites, so if you are concerned about branding, you should keep an eye on this.
How to check search partner results
Here we will explain how to check the delivery performance of search partners on the Google Ads management screen.
Normally, the management screen shows the combined figures for Google search and search partners, but by using the "categorization" function, it is possible to check the performance of each.
