Establish a keyword strategy for my e-commerce
Posted: Tue Dec 03, 2024 8:49 am
To develop your business online , it is necessary to optimize the SEO of your website to appear on the first page of Google and other search engines. One of the major elements of any SEO strategy, done alone or with the help of a professional SEO agency, is the research and use of keywords. How can we establish a strategy based on keywords ? What software to use? This is what we will see in this article…
The different types of queries on Google
What keywords should you use to optimize your e-commerce site pages?
How to improve the SEO of your pages?
How to enrich your keyword database?
What are the best tools for generating keywords?
The different types of queries on Google
On Google alone, billions of queries are made every day around the world. There are many reasons for a search: information, a comparison before purchase, quick access to a site, etc. albania phone number library There are different types of queries made on Google by Internet users:
the generic query, using common keywords;
the specific query that allows you to obtain information concerning a particular domain;
the navigational query that concerns the name of a company;
the informational query, made by an Internet user looking for information on a specific subject;
the transactional request, made when the Internet user is ready to make a purchase.
What keywords should you use to optimize your e-commerce site pages?
The presentation page
The presentation page is intended to present your brand . You will be able to place multiple generic keywords , long tail keywords and a few keywords directly related to your brand. Take the time to correctly fill in the TITLE tag of the page. In a few words, the Internet user must be able to know the name of your brand and identify your activity and the products sold. This page can easily contain 800 words.
Category pages
Category pages should also use multiple keywords related to your business and brand. Use the full semantic field of your business. These pages can also contain keywords for transactional type queries . Each category page should be between 300 and 500 words.
Product pages
To optimize the SEO of your product pages , take the time to write complete descriptions, at least 300 words per product. Use long-tail keywords and keywords for transactional queries that will help users find exactly what they are looking for, increasing your conversion rate.
The different types of queries on Google
What keywords should you use to optimize your e-commerce site pages?
How to improve the SEO of your pages?
How to enrich your keyword database?
What are the best tools for generating keywords?
The different types of queries on Google
On Google alone, billions of queries are made every day around the world. There are many reasons for a search: information, a comparison before purchase, quick access to a site, etc. albania phone number library There are different types of queries made on Google by Internet users:
the generic query, using common keywords;
the specific query that allows you to obtain information concerning a particular domain;
the navigational query that concerns the name of a company;
the informational query, made by an Internet user looking for information on a specific subject;
the transactional request, made when the Internet user is ready to make a purchase.
What keywords should you use to optimize your e-commerce site pages?
The presentation page
The presentation page is intended to present your brand . You will be able to place multiple generic keywords , long tail keywords and a few keywords directly related to your brand. Take the time to correctly fill in the TITLE tag of the page. In a few words, the Internet user must be able to know the name of your brand and identify your activity and the products sold. This page can easily contain 800 words.
Category pages
Category pages should also use multiple keywords related to your business and brand. Use the full semantic field of your business. These pages can also contain keywords for transactional type queries . Each category page should be between 300 and 500 words.
Product pages
To optimize the SEO of your product pages , take the time to write complete descriptions, at least 300 words per product. Use long-tail keywords and keywords for transactional queries that will help users find exactly what they are looking for, increasing your conversion rate.