What is an MQL in digital marketing?
Posted: Wed Dec 18, 2024 6:26 am
What's the point of having a lot of visitors to your blog if the vast majority don't interact or convert?
The answer is: it doesn't help. In order for visits to become conversions, you need to attract more MQLs.
Don't know what that is? Don't worry, in this post we will tell you what an MQL is, its importance in digital marketing strategies, how to generate and qualify them and what are the criteria to define them.
Without further ado, let's get to it!
What is an MQL?
It is the acronym for the concept marketing qualified latvia email list 228875 contact leads lead , which in Spanish means something like: potential client qualified by the marketing team. Since it is common in marketing to use words in English, it is common for many terms to keep the acronyms of their original languages.
It is very interesting to recognize and work with them, because they want to know your company and evaluate the solution you propose. This means that they are potential clients who are already in the middle of the sales funnel - MOFU (Middle of the Funnel).
Any company that takes seriously the potential of its website or blog for conversion and lead generation must learn to work with MQLs effectively.
How is it different from a lead?
The lead is an essential marketing figure , it is a visitor that we manage to attract and that we help to perceive that he is ready to be led through the sales funnel. That is, he is at the mouth of the funnel.
An MQL is an enhanced lead that has been nurtured and guided by the marketing department to the middle of the funnel, making it better able to evaluate the product and also much closer to making a purchase.
The most interesting thing about MQLs is that if you have them well defined from the beginning, it may not be so difficult to find them. This is the power of segmentation, as we will see below.
What is its importance in digital marketing strategies?
Attracting this type of leads, who are sensitive to your information, exponentially increases the number of sales. To do this, you must segment your audience very well by creating a buyer persona , a semi-fictional character that represents your "ideal client."
MQLs contribute to digital marketing strategies in some or all of the following ways:
help to increase the customer base;
lead customers who are in the consideration stage to the decision stage;
attract, nurture, educate and convert leads;
increase lead traffic in the sales funnel;
gain positioning, both organically and through promoted ads, with content targeted to the profile of your ideal client;
It reflects and transmits in a real and genuine way your brand, the products you promote and the services you offer, as well as the benefits that generate solutions to the needs of your buyer persona.
Being located in the middle of the funnel, its relevance is notable, since if the objectives are achieved, the MQLs will become SQLs.
The answer is: it doesn't help. In order for visits to become conversions, you need to attract more MQLs.
Don't know what that is? Don't worry, in this post we will tell you what an MQL is, its importance in digital marketing strategies, how to generate and qualify them and what are the criteria to define them.
Without further ado, let's get to it!
What is an MQL?
It is the acronym for the concept marketing qualified latvia email list 228875 contact leads lead , which in Spanish means something like: potential client qualified by the marketing team. Since it is common in marketing to use words in English, it is common for many terms to keep the acronyms of their original languages.
It is very interesting to recognize and work with them, because they want to know your company and evaluate the solution you propose. This means that they are potential clients who are already in the middle of the sales funnel - MOFU (Middle of the Funnel).
Any company that takes seriously the potential of its website or blog for conversion and lead generation must learn to work with MQLs effectively.
How is it different from a lead?
The lead is an essential marketing figure , it is a visitor that we manage to attract and that we help to perceive that he is ready to be led through the sales funnel. That is, he is at the mouth of the funnel.
An MQL is an enhanced lead that has been nurtured and guided by the marketing department to the middle of the funnel, making it better able to evaluate the product and also much closer to making a purchase.
The most interesting thing about MQLs is that if you have them well defined from the beginning, it may not be so difficult to find them. This is the power of segmentation, as we will see below.
What is its importance in digital marketing strategies?
Attracting this type of leads, who are sensitive to your information, exponentially increases the number of sales. To do this, you must segment your audience very well by creating a buyer persona , a semi-fictional character that represents your "ideal client."
MQLs contribute to digital marketing strategies in some or all of the following ways:
help to increase the customer base;
lead customers who are in the consideration stage to the decision stage;
attract, nurture, educate and convert leads;
increase lead traffic in the sales funnel;
gain positioning, both organically and through promoted ads, with content targeted to the profile of your ideal client;
It reflects and transmits in a real and genuine way your brand, the products you promote and the services you offer, as well as the benefits that generate solutions to the needs of your buyer persona.
Being located in the middle of the funnel, its relevance is notable, since if the objectives are achieved, the MQLs will become SQLs.