Google Analytics: A Guide to Using the Tool
Posted: Wed Dec 18, 2024 8:52 am
Want to learn how to use Google Analytics once and for all? Check out our complete guide and succeed with your metrics!
Before we get into the practical part of how to use the tool, it is important that you better understand what Google Analytics is.
GA is an online data analysis platform from Google that, by installing a code on the site's pages, collects information from users and transforms it into reports.
It is an excellent tool to better understand your site's audience malta email list 149912 contact leads and measure digital marketing results , being one of the essential tools of a strategy.
It allows you to track various information about your domain, such as the volume of visits, the time the user spends on the pages, the source channels and even conversions.
That means you'll have a plate full of data to better understand who your personas are and make your marketing strategies even more effective!
Google Analytics Guide
Download the free ebook by leaving your email and learn how to use the tool like an expert!
Importance of Google Analytics for marketing strategies
As the famous phrase by statistician William Edwards Deming says: "what is not measured, cannot be controlled." When it comes to digital marketing, measuring the results of campaigns and understanding the behavior of visitors who access your site is essential.
After all, today, any decision-making and the definition of marketing budgets are directly conditioned by the analysis of this data.
The concern for understanding user behavior within a site or application is so great that it is possible to find a wide variety of web analytics tools available.
There are super-complete analysis tools like Adobe Analytics and Mixpanel , free applications to generate heat maps like Hotjar and Crazyegg and even open source software that can be installed on your own server like Matomo the old one (PWIKI) and Open Web Analytics .
Each of these applications has positive points and specific functionalities, but without a doubt, Google Analytics is the most complete tool you will find.
Google Analytics is free, has a user-friendly interface, easy integration with other Google products, high data processing capacity and allows you to create customized reports for different needs. From the most basic analysis to the most complex reports.
In this article, we're going to share some basic tips and interesting reports to help you take your analytics to the next level.
Before we get into the practical part of how to use the tool, it is important that you better understand what Google Analytics is.
GA is an online data analysis platform from Google that, by installing a code on the site's pages, collects information from users and transforms it into reports.
It is an excellent tool to better understand your site's audience malta email list 149912 contact leads and measure digital marketing results , being one of the essential tools of a strategy.
It allows you to track various information about your domain, such as the volume of visits, the time the user spends on the pages, the source channels and even conversions.
That means you'll have a plate full of data to better understand who your personas are and make your marketing strategies even more effective!
Google Analytics Guide
Download the free ebook by leaving your email and learn how to use the tool like an expert!
Importance of Google Analytics for marketing strategies
As the famous phrase by statistician William Edwards Deming says: "what is not measured, cannot be controlled." When it comes to digital marketing, measuring the results of campaigns and understanding the behavior of visitors who access your site is essential.
After all, today, any decision-making and the definition of marketing budgets are directly conditioned by the analysis of this data.
The concern for understanding user behavior within a site or application is so great that it is possible to find a wide variety of web analytics tools available.
There are super-complete analysis tools like Adobe Analytics and Mixpanel , free applications to generate heat maps like Hotjar and Crazyegg and even open source software that can be installed on your own server like Matomo the old one (PWIKI) and Open Web Analytics .
Each of these applications has positive points and specific functionalities, but without a doubt, Google Analytics is the most complete tool you will find.
Google Analytics is free, has a user-friendly interface, easy integration with other Google products, high data processing capacity and allows you to create customized reports for different needs. From the most basic analysis to the most complex reports.
In this article, we're going to share some basic tips and interesting reports to help you take your analytics to the next level.