How to be a purple cow? Learn these 6 lessons from Seth Godin in his book "Purple Cow"
Posted: Wed Dec 18, 2024 9:10 am
Comfort is a risk, too much of a good thing is bad, and in everything else you can be remarkable or invisible. Learn the main lessons that Seth Godin brings in his book "Purple Cow".
Imagine if you find a purple cow grazing while traveling on vacation.
What would you do?
First of all, I imagine you would call a psychoanalyst, right?
Jokes aside, I think you would then take out your smartphone and post pictures on social media. Did I guess?
Seth Godin, one of the most influential marketing mexico email list 8 million contact leads professionals, shows in " Purple Cow: Transform your business by being remarkable " that to be remarkable, it is necessary to adhere to the meaning of the "purple cow".
But what is this concept and how can you apply it to your company?
That's what I'm going to tell you here! Understand how this concept is quite current and learn 6 valuable business and marketing lessons.
Come on?
Digital Marketing Guide
Find out how to improve your strategy right now!
What is a purple cow?
If you always do the basics in your professional career or produce something ordinary, you will certainly be seen as one of the countless "brown cows" that exist in the corporate world.
That is, you won't make people want to talk about you on LinkedIn or recommend your product to their friends on Facebook or Instagram.
The purple cow, for Godin, represents a new P in the marketing mix that, in a postmodern world, takes on a different definition.
Not only professionals in this area should be promoters, but all people - both in business and in their careers - if they want to conquer space.
For the author, product attributes are at the heart of marketing: the art of inventing, the effort of planning and the craft of producing new products; the art of pricing them and the technique of selling them.
That's exactly what Jetblue did, according to Godin. One day, the airline's CEO invited the head of marketing to get involved in product design. The decision, controversial at the time, had excellent results and the process continues to this day.
Imagine if you find a purple cow grazing while traveling on vacation.
What would you do?
First of all, I imagine you would call a psychoanalyst, right?
Jokes aside, I think you would then take out your smartphone and post pictures on social media. Did I guess?
Seth Godin, one of the most influential marketing mexico email list 8 million contact leads professionals, shows in " Purple Cow: Transform your business by being remarkable " that to be remarkable, it is necessary to adhere to the meaning of the "purple cow".
But what is this concept and how can you apply it to your company?
That's what I'm going to tell you here! Understand how this concept is quite current and learn 6 valuable business and marketing lessons.
Come on?
Digital Marketing Guide
Find out how to improve your strategy right now!
What is a purple cow?
If you always do the basics in your professional career or produce something ordinary, you will certainly be seen as one of the countless "brown cows" that exist in the corporate world.
That is, you won't make people want to talk about you on LinkedIn or recommend your product to their friends on Facebook or Instagram.
The purple cow, for Godin, represents a new P in the marketing mix that, in a postmodern world, takes on a different definition.
Not only professionals in this area should be promoters, but all people - both in business and in their careers - if they want to conquer space.
For the author, product attributes are at the heart of marketing: the art of inventing, the effort of planning and the craft of producing new products; the art of pricing them and the technique of selling them.
That's exactly what Jetblue did, according to Godin. One day, the airline's CEO invited the head of marketing to get involved in product design. The decision, controversial at the time, had excellent results and the process continues to this day.