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Sustainable industry: how sustainability and technology are impacting the world

Posted: Wed Dec 18, 2024 9:47 am
by Abdur9
Do you care about sustainability? Or better yet, do you know the advantages it can bring to you and your business?

The term "sustainability" has gained great notoriety in the market and the media over the last few years. Since then, it has maintained an upward trend and has become one of the main expressions of the 21st century, with several companies and countries showing concern for sustainable development.

For reasons such as global warming, concern for the environment or even marketing, various industries have invested in receiving the seal of sustainable company.

We will show you some examples of companies that are namibia email list 137403 contact leads doing excellent work in this area, to justify why you should do it too. Learn about the strategies of a multinational, a company already established in its country and a Brazilian startup.

But first, let's clarify:

What is sustainable development?
Sustainable development is about seeking to evolve socio-economically, but in a way that does not compromise future generations. That is, developing in a way that is sustainable for the environment.

When we talk about the environment, we are referring to the entire ecosystem that a society depends on to survive. This includes, for example, the supply of water and energy. So it is, in reality, a balance between the natural ecosystem and the human economy.

Thus, human evolution is capable of affecting this balance drastically, through the development of new technologies and institutions. We can recall the following examples to illustrate this:

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the emergence of agriculture approximately 10 thousand years ago;
the use of coal as an energy source with the first Industrial Revolution;
and alternative energy sources, such as solar and wind, which are gaining increasing market space.
There are many other situations that have happened throughout history that show why sustainable development is essential. But, to explain it even better, we share with you the following quote, taken from the respected New York Times :

"The country that presents the most developed sustainable industrial technology in the 21st century will also present greater energy security, national security, economic security, environmental preservation, innovative companies and global respect."

This is from a post from April 2009. Since then, what have you done to contribute to sustainable development?

And if that sentence wasn't enough to encourage you, we'll continue with examples of companies that are doing exemplary work in this regard. Starting with:

Adidas and its line of plastic products
The German company has partnered with Parley , a cause focused on raising awareness about the beauty and fragility of the oceans, enabling collaborations and projects that can reduce damage to them.

One of these damages is the plastic waste that ends up in the ocean. According to recent studies by Parley itself , at least 5 trillion pieces of waste, weighing more than 250 thousand tons, are now floating in the seas.

Knowing the cause, Adidas launched the next project: a line of racing shoes made by recycling waste intercepted on beaches and coastal communities before reaching the waters.

The result of this partnership was a sensational campaign to raise public awareness about the need to preserve the oceans, allied to a very well-done marketing action, which generated videos like the following one: