Branded content: the infallible formula for linking branding, marketing and content
The new digital reality has led the media to seek new funding formulas, beyond conventional advertising ; and brands need new formats to connect, attract and win over their audience, avoiding large advertising investments. Both parties have found the ideal solution in branded content, that is, the creation and publication of content sponsored by brands in the media - both digital and in print - and their social networks.
A way of communicating with readers and potential customers that opens up a whole world of opportunities and advantages for magazines and advertisers , and especially for brands in the beauty and denmark business email list/ cosmetics sector . In addition to bringing brand values to millions of readers in a more effective, attractive and memorable way, branded content brings other advantages to beauty brands, as we will see in this post.
Branded content is a great business opportunity for media outlets. It is also a great showcase for brands, which benefit from the prestige, credibility and added value that these publications have for their audiences.
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What advantages does branded content bring to your communication strategy?
This tool allows media outlets to offer a high added value “advertising” product, perfectly integrated into the organic communication of the publication. It is journalistic content in form (tone and style of each magazine), but purely branded in essence.
Reach: Reach new audiences for the brand and millions of potential customers (the total number of readers of the media included in the branded content plan).
Credibility: the content is linked to the values and prestige of the magazine itself. And since they are not advertising messages, they generate more trust and are better accepted.
Top of mind: recurring content helps build a brand story , which becomes established in the public's mind with each impact.
Valuable content: informative, educational, emotional, relevant, entertaining, etc., always oriented towards brand positioning and the communication of its values.
