Chatrooms are chat rooms where companies can offer customers information about products or services based on their interests.
Previously, interaction in these chatrooms depended a lot on the user, who czech republic whatsapp number data 5 million entered the website and chose the community or category of interest (for example, sports shoes or summer sandals), being able to obtain quick and efficient answers to their questions or requirements.
Chatrooms now allow us to create personalized and differentiated experiences, forget about categories and interact in a richer way. They are compatible with an omnichannel customer service strategy , which means that you can centralize the messages that your business receives via chatroom and respond to them from the same platform that you use to manage instant messaging channels such as WhatsApp, Google Business Messages or Apple Business Chat, among others.
In addition, chatrooms allow companies to establish consistent communication with the customer throughout the entire Customer Journey . It doesn't matter the channel or the reason for the message: by keeping the history, a chatroom can involve different company agents, maintaining continuity in the interactions, which results in a more organic experience.
