We know that for many companies hearing the word SEO causes an instant headache. It is often seen as an overly complex discipline in which the results are seen in the medium (or long) term, especially in sectors with a lot of competition. So is it worth making an effort to position in search engines? If we consider that more than 50% of web traffic comes from organic searches , the question answers itself.
Think about users who type your address directly into their browser, those who have marked you as a favorite, paid searches (SEM), different forms of digital advertising , links from other websites, email marketing, social networks and any other way you can think of for a person to reach your page. All these possible sources of traffic do not add up to the same weight as visits from organic searches on their own . That is why SEO is so important.
And if we talk about search engines in particular, except in a handful of countries (China and Russia, mainly), Google's monopoly is overwhelming . Not only did it close 2017 with more than 95% of the market share in Spain , but it is estimated that more than 65,000 searches are made per second on Google alone worldwide . Raise czech republic email list your hand if you haven't used it in the last 24 hours .
It is often estimated that Google's algorithm takes into account around 200 SEO ranking factors. Or even more, according to other experts. In reality, these 200 criteria are based on experience, observation and, why not say it, speculation.
Google constantly changes its algorithm (about 500 times a year), to the point that it has become one of the best kept secrets on the internet . Most of the time it does so with imperceptible modifications, but from time to time it makes important changes that significantly alter the search results.
All these factors are usually grouped into two large blocks : the so-called On-Page SEO and Off-Page SEO, two concepts that you have surely come across on more than one occasion. In short, On-Page SEO is everything we can do within our website to achieve better positioning in search engines, while Off-Page SEO has to do with the techniques we use outside our website to improve our visibility in search engines.
Obviously, we have more control over the image we want to project about our brand than over the way others see us. That's why it's much easier to act on On-Page SEO , which is what we can control in a simpler way, so that's the category we're going to focus most of these SEO tips for company websites on.
